Client Overview
Client Name: Sunland Fighting Club (SFC Gym)
Industry: MMA and Fitness Gym
Location: Los Angeles
Website: www.sfcgym.com
Challenges Faced by SFC Gym
Inefficient CRM: SFC Gym's CRM system was poorly managing customer interactions, leading to lost opportunities.
Nonfunctioning Website: The gym's outdated website and minimal online engagement hindered its digital footprint.
Inadequate Payment System: The existing merchant service provider was very high in fees.
Lack of Automation: Absence of automated marketing and operational processes resulted in inefficiency.
Poor Online Reputation Management: Needed enhancement in Google My Business ratings and online presence.
Goals for Using ZAIDOUR's Services
Enhance CRM for better customer interaction and data management.
Revamp digital presence with a modern, user-friendly website.
Integrate an efficient, streamlined payment gateway solution.
Implement automated workflows for marketing and operations.
Improve online reputation and GMB ratings.
Solutions Provided
Custom CRM and AI Automations: A comprehensive, AI-integrated CRM for advanced sales, marketing, and scheduling.
Website Development: A new website to boost online visibility and reflect the gym's brand.
Payment Processing: Referred to new merchant services provider, and implemented secure, efficient payment solutions with significantly lower fees.
Reputation Management: Tools to manage and enhance online reputation, focusing on GMB ratings.
Customization of Solutions
SFC Gym's new CRM system was customized to meet unique client management needs, and new website was tailored to resonate with the gym's brand identity and audience. Their payment processing and reputation management was integrated into the gym's operational workflow, supported by AI to streamline their processes.
Results and Impact
Reported customer engagement due to a better online experience.
90% reduction in hands-on member onboarding and nurturing process.
30% increase in 5-star GMB reviews within 2 weeks of implementing automations.
25% decrease in credit card payment processing fees
Noteable improvement in online reputation and engagements.
Conclusion and Future Outlook
The collaboration has yielded substantial improvements in SFC Gym's operations, on the front- and back-end. While the necessary changes were not initially clear, the ZAIDOUR team was able to dissect their operational processes, identify various bottlenecks, and implement custom solutions. Not only have the businesses operations improved, but the positive changes have already trickled down to the membership level, increasing team morale. We look forward to cornering SFC Gym in their strides to form champions!